Invacare HomeCare, Elyria, Ohio, has introduced an online marketing tool to help HME providers market their business more efficiently. The Invacare Marketing Toolbox, available through Invacare Pro–the company’s customer portal, features customizable literature and ads for Invacare® consumer power products, the Invacare® HomeFill® oxygen system, and the Invacare® XPO2™ portable concentrator.

The Invacare Marketing Toolbox features a variety of promotional materials, including tri-folds, posters, direct mail and print ads. Providers upload their logo and business information to their selected piece, and then download a high resolution PDF suitable for sending to their local printer or newspaper. The system is designed to help providers drive more leads to their business. Invacare Pro is accessible through www.invacare.com.