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August 2003


Features

Cover Story
Entrepreneurial Spirit
  by Judy Wade
  How an IV nurse turned a caring instinct into a successful women’s health business.

Caring Touch
  by Elizabeth Finch
  Postmastectomy products have come a long way, but challenges remain in the women’s health field.
What do women Want?
  by Fern Carness, MPH, RN, CMF
  Finding the answer to this age-old male lament can help HME companies succeed.
Security's Price
  by Rich Smith
  Liability coverage costs remain high and will likely not fall for some time, say insurers.
Software Utopia
  by Roberta Domos, RRT
  Users speak out about the features they believe could improve existing HME business management and billing software.


Departments

  Editor's Message
Time to Act
  by Lena Lindahl
Industry News
Manufacturing News
  Mobility Today
Power Matchmaking
  by Allan Jones, ATS
  How to sell the right power chair or scooter solution for each customer’s needs and lifestyle expectations.
  HME profile
LA Spinoff
  by Rich Smith
  How a small California HME reduced its reliance on third-party payors by turning its allergy and asthma products section into its own stand-alone cash-sale business.
Product Profiles
  Our Turn
Half Empty or Half Full?
  by Cara C. Bachenheimer, JD, and David T. Williams
  The state of the HME political glass depends on your perspective.

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