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March 2004


Features


Medtrade Spring 2004
  Growing Trade Show Ready for Masses
Weathering the Storm
  by Keith Bush
  Apria Healthcare Group emerges from tough times stronger than ever and faces the future with confidence.
Taking the High-end Road
  by Elizabeth Finch
  How a Houston company unlocked the key to incontinence product cash sales with selection and quality.
Cure the Hard Market Blues
  by Rich Smith
  The price of HME business insurance will remain high for the foreseeable future, insurers say. But by minimizing your risks, you can reduce your costs.
No Rest for Bed Providers
  by Marianne Matthews
  As long as there is a need, there is a way, say bed and support surface suppliers facing a tough but reliable market.
Right Bytes
  by C.A. Wolski
  The factors that go into software selection are as unique and varied as the systems’ DME company customers.
Upsell Savvy
  by Paul Fogh-Dohmsmidt, BA, FCA, ATS
  Selling more than one aid-to-daily-living item to each customer requires keen observation and tactful communication.
Will You Measure Up?
  by Denise M. Fletcher, JD
  It is not too soon to prepare for national accreditation requirements.


Departments

  Editor's Message
Separate and Unequal?
  by Lena Lindahl
Industry News
Manufacturing News
  Mobility Today
Charge Your Battery Sales
  by Rich Smith
  Buy based on product quality and vendor support to make the most of your mobility battery business.
Fighting for Hospital Referrals
  by Jack Evans and Jeffrey S. Baird, JD
  Are you competing on a level playing field?
Under the Microscope
  by Clay Stribling, JD
  Watch your step when marketing scooters and other power mobility products.
Product Profiles
  Our Turn
Branching Out
  by Cara C. Bachenheimer, JD, and David T. Williams
  Is rehab leaving AAHomecare a problem or an opportunity?

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