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October 2005


Features

Cover Story
Friend Indeed
  Q&A: HME owner US Rep Mike Ross (D-Ark) feels your pain.

CINE-File: Thrilling But Flawed
  by David T. Williams
  It’s well done, but Murderball ultimately misses the mark on teamwork, sportsmanship, and the quiet inspiration of normalcy.
M&A Communique
  by Dexter W. Braff
  Mergers & acquisitions: the big trends, the hidden trends, and what the future holds.
CPAP: The Stark Strategies
  by Andrea Stark
  Maximize your CPAP reimbursement by following the rules and making the most of your potential revenue.
Pass the Test
  by Denise M. Fletcher, JD
  Oximetry testing can make or break an oxygen supplier, so it had better be done right.
Oxygen: Don't Fear It
  by Roberta Domos, RRT
  You’ve heard about the regulations, paperwork, and staffing requirements, but getting into oxygen can be worth it for the diligent provider.
Light as Air
  by Robert McCoy, RRT
  Increasingly more lightweight and portable oxygen systems are pleasing patients who wish to stay active—and the market is only growing.
No Respite for Respiratory Revenue
  by Harold Davis, RRT
  With the right plan, marketing representatives and respiratory therapists can team up to boost revenue beyond your dreams.
Report Card Yields Optimism? Believe It!
  by Rich Smith
  After crunching the latest AAHomecare survey data, TCU Professor William L. Cron, DBA, speaks candidly about trends that are boosting profits for savvy providers.
Deemed Status Provider? Anybody?
  by Mary Ellen Conway
  Are there approved DME accreditation providers? The answer is no.
QI Spy
  by Wayne M. Link
  Start your quality improvement (QI) program now and accreditation will be a breeze.
A Symbiotic Relationship
  by Leslie Rigg, CRTS®
  While physical and occupational therapists are the rehabilitation experts, HME providers can be invaluable resources when it comes to selecting the proper mobility equipment.
Lymphedema: Understand the Demand
  by Cindy Ciardo, CO
  A thorough understanding of lymphedema and its effects is essential before you can compete and succeed in the compression hosiery niche.
Yes, We Deliver
  by Danielle Cohen
  Incontinence products take a back seat at this HME business— the back seat of the delivery van that is.
Buying Groups: Role of a Lifeline
  Today's legislative battles will dictate how HME companies do business in the future. We asked legislative representatives from five buying groups for their thoughts on the future and the role of buying groups.
Is the eCMN Your Friend?
  by Kim Brummett
  Implementing eCMNs could be a vital component to boost efficiency and lower costs, but are eCMNs right for you? If so, how should you get started?
Avoid the Marketing No-Nos
  by Jeffrey S. Baird, JD
  Knowledge of statutes and regulations will help you avoid governmental scrutiny and go forward with innovative marketing strategies.
Calling On Doctors
  by Eric Kline
  Building reliable referral sources requires a sense of purpose and compelling reasons for doctors to trust your products and services.
Do You Have A Secret?
  by Henry Wolford
  Whether you do them yourself or hire someone, secret shopper calls can expose weaknesses in your staff’s customer service skills and lead to improvement.


Departments

  Editor's Message
Patient Power
  by Greg Thompson
Industry News
Manufacturing News
Product Profiles
  Our Turn
Now It’s a Red Alert
  by Cara C. Bachenheimer, JD, and David T. Williams
  To put it in simple terms—the industry has been duped! CMS entered its infamous “listening sessions” with one goal in mind; Reduce spending on HME and rehabilitation products.

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