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December 2007


Features

Cover Story
  COVER PROFILE
Reigning in Torrance
  by Ann H. Carlson
  At South Bay Home Health Care in Torrance, Calif, reputation leads to referrals.

  ACCREDITATION
Unannounced Visits: Are You Ready?
  by Vianna Zimbel, RCP
  Accreditation is casting a wider net than ever that includes mail-order supplies, retail goods, and rentals.
  SOFTWARE
Is Your Technology Delivering?
  by Duane Ridenour
  Are you receiving the benefits that you were promised prior to your purchase?
  DIABETES
Blood, Freebies, and NO NOs
  by Jeffrey S. Baird, JD
  Staying within legal boundaries for diabetes product promotions requires attention to detail and an awareness of the OIG's red flags.
  LEGAL MATTERS
Get Hospitals to Play Fair
  by Neil Caesar, JD, and Brian R. Miller, JD
  Defend yourself against improper referral relationships.
  RESPIRATORY
The HBOT Opportunity
  by Vernon R. Pertelle, MBA, RRT
  Hyperbaric oxygen therapy (HBOT) can open new and nontraditional revenue doors.
  REHAB/MOBILITY
Minimize Risk and Boost Reimbursement
  by Denise M. Fletcher, JD
  Get paid faster with fewer hassles.
  CPAP/SLEEP
Shifting into the Light
  by Tor Valenza
  Light therapy can be a simple solution for circadian rhythm disorders.
  RETAIL SALES
Why Retail? Why Now?
  by Ty Bello
  Merchandising, product selection, and anchor properties are just three variables that maximize cash sales.
  BARIATRICS
Weighty Matters
  by Ginny Paleg, MS, PT
  Supplying rehab services for a growing number of bariatric patients.


Departments

  EDITOR'S MESSAGE
Learning to Love Limbo as 2007 Comes to a Close
  by Greg Thompson
  GRASSROOTS CENTRAL
Stay Positive, Stay Focused
  by Rose Schafhauser
  We ask members to contact their Reps and Senators in Congress. Does it work? Not always, but we have to be hopeful.
PRODUCT PROFILES
  OUR TURN
House Subcommittee Gets an Earful
  by Cara C. Bachenheimer, JD, and David T. Williams
  The hearing presented an opportunity to highlight the ill effects of competitive bidding on small business—and how consumers will be affected.

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