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Issue: July 2004
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Inside the Pediatric Market

Results from our online reader survey confirm some old truths while illuminating opportunities—and a few surprises.

Results from our recent online survey (of 180 readers) confirm that pediatric equipment and services still account for a relatively small amount of revenue for most providers. Some providers see potential while others prefer to approach with caution. More than two thirds of respondents do not market to school districts—and this niche could be worth exploring (see page 26). To uncover more of the pediatric puzzle, consider the following additional results:

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